What companies have rebranded or added a new customer type without alienating their original users?

ice cream vest image

MGraff9999

Like Harley Davidson, for example. It used to be just the hard core tattooed guys with leather vests. But it's now acceptable for a grandmother and grandson to both drive Harleys, and the original hard-core rider hasn't abandoned the brand.

Answer
Dove Bars. Both Soap and Ice Cream